Red River Mutual

Crafting a unique persona within a crowded marketplace 


After creating a successful top-to-bottom brand framework for Red River Mutual (RRM) in 2008, nearly a decade later this loyal client tasked Relish with evolving the tone and aesthetic. Whereas the original project was revolutionary, involving a distinct departure from previous brand and marketing efforts, this exercise would be more evolutionary. 

The Opportunity

In the crowded space of insurance marketing, we identified a unique opportunity to not only distinguish RRM, but to build an easy-to-use toolkit of brand assets that could be adapted and implemented by RRM’s in-house marketing team. In a space that is commonly punctuated by generic stock photography, we chose to move in a decidedly clean, graphic direction, inspired by 1960’s Swiss design.

Services Provided


  • Brand Strategy


  • Brand & Identity Development
  • Graphic Design, Illustration & Iconography
  • Style Guides & Toolkits
  • Copywriting


  • Advertising