A wholesome brand transformation
Background
Headquartered in Winnipeg, Manitoba, Canada, Medallion Milk Co. boasts a rich history of over five decades in delivering innovative milk storage solutions. Whether it’s for culinary creations, refreshing beverages on a scorching day, or ensuring a steady milk supply for families, institutions like senior citizen homes, and hospitals, Medallion Milk offers a dependable answer to milk preservation concerns. With the added benefits of space efficiency, extended shelf life, and effortless portion control, it has become a cherished kitchen staple across a spectrum of culinary environments.
The Opportunity
As Medallion Milk Co. sales surged in the retail market and garnered interest from prominent wholesalers like Costco, Relish stepped in to collaborate on a comprehensive brand revitalization project. This endeavor encompassed the modernization of the company’s logo, website, packaging, and various touchpoints, in addition to spearheading the company’s foray into social media through strategic and management support.
Services Provided
Think
- Brand Strategy
- Social Media Strategy & Deployment Planning
- Concept Development through Rapid Ideation
- Wireframing & UX Design
Make
- Brand & Identity Development
- Graphic Design, Illustration & Iconography
- Style Guides & Toolkits
- Website Development
- Video & Post Production
- Copywriting
- Package Design
- Retail, Point-of-Sale & Environmental Design
Market
- Content Creation, Curation & Implementation
Support
- Social Monitoring, Content Management and Reporting
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