Assiniboine Park & Zoo – App

Augmented reality app explores Journey to Churchill

The Background

Assiniboine Park is a breathtaking attraction located in Winnipeg, Manitoba, Canada.

Established in 1904, Assiniboine Park covers 450 hectares and offers a tranquil green space in the middle of the city. Its northern border is the Assiniboine River, named for the Assiniboine people.

For over a century, the most popular attraction within Assiniboine Park has been its  Zoo.

The Zoo came into being in 1904 when the City of Winnipeg Parks Board purchased some native animals, including deer, bison, and elk. By 1909, the Zoo had grown to 116 animals representing 19 species.

Today, the Assiniboine Park Zoo is home to over 300 animal species.

The Opportunity

After 100 years in operation, the Zoo’s conservators realized that it was essential to modernize and develop enclosures and exhibits that were more humane for the animals and more immersive, entertaining, and educational for its visitors.

In 2012, the Zoo began the first stage of its transformation,  the construction of the magnificent $90 million, 10-hectare Journey to Churchill exhibit.

This exhibit would feature polar bears, arctic foxes, musk ox, snowy owls, seal habitats, an indoor 360-degree movie theatre, underwater viewing tunnels and interactive interpretive exhibits.

Noting the excitement these changes were generating for the Assiniboine Park Zoo and Winnipeggers, the Zoo conservators approached Relish seeking a way to keep visitors and supporters engaged and energized throughout Journey to Churchill’s construction, and for all subsequent stages of the Zoo’s development plans.

Services Provided


  • Wireframing & UX Design


  • Prototyping
  • App Development
  • Interactive Gamification
  • 3D Rendering
  • VR/AR/360º