Royal Manitoba Theatre Centre

Bold expression and accessibility take centre stage


The Royal Manitoba Theatre Centre (Royal MTC) is Canada’s first English-speaking regional theatre, known for its rich history and community engagement. They host over 250 annual performances, including a regional tour and the second-largest North American Fringe Festival. In 2009, their John Hirsch Mainstage Theatre received a National Historic Site designation. In 2013, they rebranded to attract a younger audience, emphasizing inclusivity. In 2021, the brand was refreshed under the guidance and vision of new Artistic Director, Kelly Thornton.

The Opportunity

Relish has been an ongoing partner for Royal MTC, providing design and marketing support, adhering to strict industry standards, and collaborating on theatre-season creative campaigns and events. A shared desire to enrich the cultural and artistic landscape of Manitoba continues to unite and inspire the collaboration between Relish and Royal MTC.

Services Provided


  • Brand Strategy
  • Concept Development through Rapid Ideation
  • Wireframing & UX Design


  • Brand & Identity Development
  • Campaign Development
  • Graphic Design, IllustrationĀ & Iconography
  • Style GuidesĀ & Toolkits
  • Website Development
  • Copywriting
  • Retail, Point-of-Sale & Environmental Design


  • Advertising
  • Social Media Marketing


  • Monthly Service Retainers
  • Production Management