Crossroads Insurance

A promise of personalized service through a trustworthy identity


Crossroads Insurance has grown from humble beginnings in 1972 to a two-branch insurance broker with offices in both the north and south ends of Winnipeg. The company is committed to personal relationships so their customers never feel like “just a number”. When a loss occurs, Crossroads supports and advocates for their customers, ensuring clients get what they’re owed.

The Opportunity

Relish was asked to create a totally new brand for the company, with an eye to reflect Crossroad’s values. An understated design aesthetic and two-colour palette were created to give the brand an immediate visual distinction among competitors. Website and promotional copy were shifted to a more friendly, casual tone to reflect the company’s approach to insurance.

Services Provided


  • Brand Strategy
  • Concept Development through Rapid Ideation
  • Retail and Environmental Concept & Logistics


  • Brand & Identity Development
  • Graphic Design, Illustration & Iconography
  • Style Guides & Toolkits
  • Video & Post Production
  • Copywriting
  • Retail, Point-of-Sale & Environmental Design


  • Advertising
  • Social Media Marketing


  • Production Management