Vehicle Technology Centre

The Background

The Vehicle Technology Centre (VTC) is an innovation broker in Manitoba’s heavy equipment and vehicle manufacturing sector. Despite its unique role, the organization faced market confusion, with its identity often mistaken for other institutions—most notably RRC Polytech’s VTEC. To strengthen its position, VTC required a clearer brand framework that would differentiate it, articulate its value, and set the stage for future growth.

The Opportunity

Relish was engaged to lead a comprehensive brand strategy that would resolve confusion and build a stronger, more unified identity. Through sector scans, stakeholder interviews, and a full brand audit, we worked to uncover VTC’s distinct role and clarify its positioning. The opportunity was to emphasize collaboration, technology leadership, and the organization’s role in shaping the future of manufacturing and clean tech in Manitoba.

The Result