University of Winnipeg Foundation

Revitalizing The University of Winnipeg Foundation Brand

The Background

The University of Winnipeg Foundation, a registered and incorporated charitable public foundation, is committed to fundraising and asset stewardship in alignment with the University’s mission and vision. With a donor-centric approach at its core, the Foundation prioritizes connecting with its supporters, valuing their ideas and expectations. Through close collaboration with colleagues at the University, the Foundation ensures that donor intentions are not only understood but also effectively realized.

The Opportunity

Recognizing the importance of community resonance, The University of Winnipeg Foundation undertook a strategic brand revitalization initiative in partnership with Relish. This endeavour aimed to contemporize its identity and bolster engagement with stakeholders. Relish meticulously refined the Foundation’s logo, seamlessly blending modern elements with its rich historical context. The updated branding toolkit, composed of visual assets, messaging guidelines, and strategic frameworks, was meticulously crafted to resonate with both alumni and investors alike.

Central to the rebranding effort was the elevation of the Foundation’s personality, infusing it with warmth, approachability, and a clear sense of purpose. By modernizing its visual identity and refining its messaging, The University of Winnipeg Foundation positioned itself for heightened visibility and deeper connections within its community.

Services Provided


  • Brand Strategy


  • Brand & Identity Development
  • Campaign Development
  • Graphic Design, Illustration & Iconography
  • Style Guides & Toolkits
  • Magazine & Book Design


  • Advertising
  • Social Media Marketing
  • Email Marketing


  • Production Management