Making Waves: Swim Alberta’s Brand & Digital Refresh
The Background
Swim Alberta represents a diverse and active community of swimmers, coaches, officials, and clubs across the province. With evolving programs, resources, and events, the organization needed a brand and digital presence that could keep pace with its growing membership and better reflect the energy of the sport.
Services Provided
Think
- Brand Strategy
- Concept Development through Rapid Ideation
- Wireframing & UX Design
Make
- Brand & Identity Development
- Graphic Design, Illustration & Iconography
- Style Guides & Toolkits
- Prototyping
- Website Development
- Video & Post Production
- Merchandise & Uniform Design
- Wordpress/Custom Theme Development
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The Opportunity
Relish Ideas partnered with Swim Alberta to modernize their visual identity and overhaul their website from the ground up. Our goal was to improve accessibility to key information – such as upcoming competitions, standards, and club tools – while creating a more intuitive experience for all audiences. By rebuilding the site on WordPress with flexible content components, we ensured that Swim Alberta staff could easily update and expand their content as needs evolve.
The Result
The new platform delivers a cleaner, faster, and more member-centric digital home for Swim Alberta. Navigation is simplified, communication is strengthened, and the refreshed brand enhances recognition and pride across the community. The result is a website that supports the organization today and grows with them into the future – celebrating the excitement and community of swimming across Alberta.
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