An identity centred around dialogue and collaboration
The Background
Mitousis is a Winnipeg family law firm recognized for its compassionate and client-focused approach. Following a change in partnership, founder Maria Mitousis moved forward with her own vision for the practice — one that emphasizes empathy, strength, and accessibility. To support this transition, the firm needed a refreshed brand identity that would reflect its values across physical spaces, digital channels, and client communications.
The Opportunity
The rebrand was an opportunity to establish a strong, independent expression of the firm’s character and leadership. It required more than just a new logo: the goal was to create a cohesive presence that instilled confidence in clients while showcasing the firm’s contemporary, approachable style. This meant aligning every touchpoint — from the office environment to the firm’s website and collateral — under one consistent and professional brand voice.
The Result
We delivered a full rebrand that included a modern new logo, updated visual identity, refreshed collateral, redesigned interior and exterior window decals, and a more intuitive website. We also extended the brand online through a revitalized social media presence. Together, these elements created a confident and unified identity that positions Mitousis as a leader in family law, ensuring clients feel both welcomed and supported from first impression to ongoing relationship.
Services Provided
Think
- Social Media Strategy & Deployment Planning
Make
- Brand & Identity Development
- Graphic Design, Illustration & Iconography
- Style Guides & Toolkits
- Copywriting
- Retail, Point-of-Sale & Environmental Design
- Web Services Development and Integration
Market
- Social Media Marketing
Support
- Social Monitoring, Content Management and Reporting
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