Mackow Industries

The Background

Established by John Mackow in 1984, Mackow Industries has evolved from a small machine shop into a formidable leader in the metal manufacturing industry. The company’s success and reputation are attributed to the talent and dedication of its exceptional team who continually strive for excellence in all endeavours.

In 2016, Mackow Industries established a strategic partnership with Mosaic Capital Partners. This collaboration provided the resources necessary to meet escalating demands and facilitated the establishment of a second 60,000 sq ft facility in West Fargo, North Dakota, complementing the flagship location in Winnipeg. This expansion enabled the company to scale up production to serve a growing clientele across North America.

The Opportunity

To reflect its evolution and expansion into new industries, Mackow Industries undertook a strategic brand revitalization initiative in collaboration with Relish. The existing brand identity lacked consistency and resonance across its diverse market segments in Canada and the US. Relish orchestrated the development of a comprehensive brand toolkit, encompassing photography, site signage, and a cutting-edge website to showcase the company’s capabilities and engage with clients on both sides of the border.